![]() ![]() This perceived benefit, in addition to his opinion of the product, are what create customer perceived value. ![]() A customer buys a product for the perceived benefit he will gain from it. In fact, function is simply a means to deliver what a customer really wants: benefit. Werner, Charles T.Consumers don’t purchase products primarily for their functions. Contributors include Ina Blom, Arne De Boever, Pascal Gielen, Sanford Kwinter, Maurizio Lazzarato, Karl Lyden, Yann Moulier Boutang, Matteo Pasquinelli, Alexie Penzin, Patricia Reed, John Roberts, Liss C. It calls for the identification of the causative factors of these psychopathologies as well as attempting to invent the counter conditions with which to thwart their emergence. It is upon these and other similar conditions that this book concentrates. As such new dispositifs of normalization and governmentalization have arisen to, on the one hand, diffuse the attention necessary for multi-tasking, and on the other, to enhance the production of a hyper-attention. For example, as a result of the necessity for an efficient brain-mind to labor in the advanced and constantly accelerating conditions of the knowledge economy highly sophisticated and nuanced forms of attention have become compulsory well beyond what was considered essential in the older regimes of the modern. This leads to the second stream, referred to as “the cognitive turn” in cognitive capitalism. The first part of the book delineates the recent emergence of characteristic psychopathologies of cognitive capitalism, which have resulted from the unique concatenation of socialpolitical- psychological-economic relations that have produced distinct stresses and forms of derangement upon the factory of the brain. ![]()
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